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This web page states the following, "Your Air Conditioning, Heating, Geothermal and Indoor Air Quality Experts." Our analyzers viewed that the web site also stated " Air Conditioning, Heating, and Indoor Environmental Comfort - Your Way." The Website also said " Matt Schill, Friends, and Associates, ca. Home Air Conditioner Sales and Maintenance. Commercial AC System Sales, Installation, Support. Indoor Air Quality Testing, Consultation. Indoor Air Quality Equipment and Service. HVAC System Design and Consultation. Heating Systems and Maintenance, Home." The website's header had heating as the most important search term. It is followed by HVAC contractor, cooling, and HVAC which isn't as highly ranked as heating. The next words they uses is furnace. air conditioning was included and might not be seen by search engines.